Marfrig

This 264 m² flagship stand at the ANUGA world food fair in Köln, was our largest to date for multi-national food group Marfrig.

4 private meeting rooms, 7 meeting booths for 9 different brands, an informal seating area, numerous chilled, frozen and ambient temperature displays, together with a full working kitchen and a tapas bar were provided within a dramatic architecturally-coherent white structure that was part building and part stage set.

A clear hierarchical approach to the graphics communicated both the international reach of the Marfrig group and the individual identities and specialisms of the 9 company brands under their umbrella.